Business Marketing of dell computer inc.

business  marketing  is  the  marketing  of  goods  and  services  to  individuals  and  organizations  for  purposes  oher  than  personal consumption.

IT organizations face significant challenges. Organizations must control costs, operate with less money and respond quickly to the needs of the business to remain competitive in today’s global market. Yet most organizations spend approximately 80 percent of their resources on operations and legacy systems management.

What if you could shift your focus from just keeping the lights on to innovation? What if you could harness technology to drive efficiency throughout your organization? Dell offers open, capable and affordable solutions to help you gain the IT agility and flexibility you need. Dell™ solutions feature Intel® Xeon® processors for reliable, cost-effective performance. To learn more about how your organization can realize the benefits of the Efficient Enterprise, read the interview with Dell CIO, Robin Johnson and CFO, Brian Gladden, on Dell’s transformation that has the company on target to free up $300 million of IT spend. 

Efficient Datacenter

Virtualization, automation, consolidation — the new IT mantra for improving datacenter efficiency. Dell offers solutions that maintain your ability to choose and protect your datacenter investments.

Efficient Cloud

Virtualization, automation, consolidation — the new IT mantra for improving datacenter efficiency. Dell offers solutions that maintain your ability to choose and protect your datacenter investments.Offloading IT workloads to a cloud can help your organization gain significant efficiencies. Dell can help achieve this with cloud solutions that range from software as a service (SaaS) to building your own cloud infrastructure.

Efficient Workforce

Virtualization, automation, consolidation — the new IT mantra for improving datacenter efficiency. Dell offers solutions that maintain your ability to choose and protect your datacenter investments.Offloading IT workloads to a cloud can help your organization gain significant efficiencies. Dell can help achieve this with cloud solutions that range from software as a service (SaaS) to building your own cloud infrastructure.The workforce has evolved to become mobile, global and connected from anywhere using the equipment they want to use. Dell can help your efficient workforce get more done, be more satisfied and build your brand.

Segmenting and Targeting Markets of dell computer inc.

market  is  people  or  organizations  with  needs  or  wants  and  the  ability  and  willingness  to  buy.  and  market  segment  is  a  subgroup  of  people  or  organizations  sharing  one  or  more  characteristics  that  cause  them  to  have  similar  product  needs.

market  segmentation  is  the  process  of  dividing  a  marketinto  meaningful,  relatively  similar,  and  identiable  segments  or  groups.

target  market  is  a  group of  people  or  organizations  for  which  an  organization  designs,  implements,  and  maintains  a  marketing  mix  intended  to  meet  the  needs  of   that  group,  resulting  in  mutually  satisfying  exchanges.

Segmentation is not only the domain of consumer products. Segmentation is also fundamental to business-to-business operations as the following Dell case history illustrates.

As 1995 approached, Dell Computer was the world's number one direct pc marketer and fourth largest computer vendor in the world. Dell was a strong player in the business pc market. Its direct distribution and custom built units that meant no inventory gave it a price advantage against the larger Compaq and IBM in the business market. Dell also planned to attract the medium-sized business market. These are companies with 100 to 2,500 employees that represent $11 billion in sales. This segment is purchases primarily IBM and Compaq computers. This despite the fact that these firms put little marketing effort into attracting the mid-sized firm. Indeed, large computer companies focused attention on the Fortune 2000 in the business segment and Dell had historically considered the medium-sized business segment as part of the consumer segment.

Focus groups conducted with decision-makers in mid-size firms indicated that they viewed Dell as a brand for the home and large business market. Respondents were management information system people who wanted technical information presented in an easy to understand manner. They needed substantial attention but did not have the purchase volume to command the attention they needed.

To attract this segment, Dell developed a mailing that used "DELL IS" as the headline. The mailing directly confronted mid-size company managers' beliefs that Dell was a home computer vendor. This was achieved by describing how the lessons learned from servicing America's largest businesses would be applied to mid-sized concerns. The mailing also confronted the concern that as a direct sales company, Dell's sustaining power over the long haul was in question. Dell advised skeptics to check its stock on the NASDAQ.

Dell recognized that the home and mid-size business market were separate segments that required unique approaches. Whereas consumers were interested in custom pcs by phone, mid size businesses had longer term servicing issues that they wanted assurance their vendor would address successfully. Dell's segmentation effort resulted in an earnings increase of over 160% on a 44% increase in sales during 1995 and helped propel it to a market share second only to Compaq in the business segment.

- Developing and Managing Products

new  products  are  important   to  sustain  growth,  increase  revenues  and  profits,  and  replace  obsolete  items.

the  term  new  product  is  somewha  confusing  because  its  meaning  varies  widely.  a   product  can  be  new  to  the  world,   to  the  market,  to  the  producer  or  seller.

Laptops

Style, value and performance on the go.
> New XPS 15z
> Minis/Netbooks 
> Everyday essentials 
> Design & Performance 
> Gaming 

Desktops and All-in-Ones

PCs for everyday performance and multimedia use.
> New Inspiron 620
> Everyday essentials
> Performance 
> Gaming

Mobile phones and Tablets

Wide selection of mobile phones, smartphones and Dell's new tablet devices.
> Streak 5 | Streak 7 >> Venue | Venue Pro >
> Inspiron duo
every  year  my  company  launch  their  new  product  and  this  way  they  satisfy   their  loyal  customer.

integrated marketing communications of dell computer inc.

communication  is  the  process  by  which  meanings  are  exchanged  or  shareed  through  a  common  set  of  symbol.  when  a  company  develops  a  new  product,  change  an  old  one,  or  simply  tries  to  increase  sales  of  an  existing  good  or  service,  its  must  communicate  its  selling  message   to  potential  customers.   marketers  communicate  information  about  the  firm  and  its  products  to  the  target  market  and  various  publics  through  its  promotion  programs. 

communication  can  be  divided  into  two  major  categories  :  interpersonal  communication.  interpersonal  communication  and  mass  communication.

The success comes from our focus on relationships and solving key IT problems, allowing customers to direct their IT investment to where it matters most, and helping them to achieve their business objectives.  Steve Felice, President of Consumer and Small and Medium Business, talked about the differentiated strategies of both the Consumer and Small and Medium business spaces.  He focused on proof points of success indicating both businesses are executing very successfully against their respective strategies and improving customer loyalty in the process.

The event was a great success.  We continue to execute on a growth strategy that has been in place for almost two years and we continue to focus on operating income growth and maximizing profit share.  If you missed the event, you can listen to the webcast replay here.  We welcome and look forward to your comments.

my  company  has  both  kind  of  communication  and  they  successfully  and  carefully  handle  it.