Saturday, July 2, 2011

integrated marketing communications of dell computer inc.

communication  is  the  process  by  which  meanings  are  exchanged  or  shareed  through  a  common  set  of  symbol.  when  a  company  develops  a  new  product,  change  an  old  one,  or  simply  tries  to  increase  sales  of  an  existing  good  or  service,  its  must  communicate  its  selling  message   to  potential  customers.   marketers  communicate  information  about  the  firm  and  its  products  to  the  target  market  and  various  publics  through  its  promotion  programs. 

communication  can  be  divided  into  two  major  categories  :  interpersonal  communication.  interpersonal  communication  and  mass  communication.

The success comes from our focus on relationships and solving key IT problems, allowing customers to direct their IT investment to where it matters most, and helping them to achieve their business objectives.  Steve Felice, President of Consumer and Small and Medium Business, talked about the differentiated strategies of both the Consumer and Small and Medium business spaces.  He focused on proof points of success indicating both businesses are executing very successfully against their respective strategies and improving customer loyalty in the process.

The event was a great success.  We continue to execute on a growth strategy that has been in place for almost two years and we continue to focus on operating income growth and maximizing profit share.  If you missed the event, you can listen to the webcast replay here.  We welcome and look forward to your comments.

my  company  has  both  kind  of  communication  and  they  successfully  and  carefully  handle  it.

No comments:

Post a Comment