Brief history of DELL COMPUTER INC.

Based in Round rock, Texas, Dell is one of the largest company employing more than a lakh people worldwide. It was founded by Michael Dell, in 1984, when he was still a student at the University of Texas at Austin. it was named as PC's Limited . He was one of the first entrepreneurs of the belief that by selling personal computer-systems directly to customers, their needs can be better understood and most effective computing solutions can be provided.
In 1985, the company produced its first indigenous design - the "Turbo PC". PC's Limited advertised the systems in national computer-magazines for sale directly to consumers, and custom-assembled each ordered unit according to a selection of options. Buyers were offered lower retail prices and greater convenience. Though it was not the first company to use this model, PC's Limited became one of the first to succeed with it. The company grossed more than $73 million in its first year.
The company changed its name to "Dell Computer Corporation" in 1988. Customer became the driving force for the company. In 1996, Dell became one of the pioneers of the internet sales, earning close to $1 million per day. As of 2000, sales had reached close to $50 million per day.

Dell products are now also sold in Wal-Mart, Staples, and other retail outlets.

Dell Mission Statement:

"Dell's mission is to be the most successful computer company in the world at delivering the best customer experience in markets we serve. In doing so, Dell will meet customer expectations of:

• Highest quality
• Leading technology
• Competitive pricing
• Individual and company accountability
• Best-in-class service and support
• Flexible customization capability
• Superior corporate citizenship
• Financial stability"