Wednesday, June 29, 2011

dell computer inc. sales promotion personal selling

sales promotion is usually cheaper than advertising and easier to measure.  sales promotion is usually targeted toward eaither of two distinctly different markert.  consumer ales promotion is targeted to the ultimate consumer market.  trade sales promotion is directed to members of the marketing chnnel, such as  wholesalers,  and  retailers.

coupons  and  rebates,  premiums  are sales promotion.

Deals


they are all my company's  sales promotion now.

pesonal selling is a purchase situation  involving a personal, paid  for communication between  two people in an  attempt  to influence each other.

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