sales promotion is usually cheaper than advertising and easier to measure. sales promotion is usually targeted toward eaither of two distinctly different markert. consumer ales promotion is targeted to the ultimate consumer market. trade sales promotion is directed to members of the marketing chnnel, such as wholesalers, and retailers.
coupons and rebates, premiums are sales promotion.
Deals
they are all my company's sales promotion now.
pesonal selling is a purchase situation involving a personal, paid for communication between two people in an attempt to influence each other.
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